The Durant Guild – Your Community is Here

One century ago, the founder of General Motors, William Durant, gathered various big brands to develop a new way to travel, marking the beginning of a new era.

And a century later, carrying on the pioneering spirit of William Durant, The Durant Guild officially launched on September 20, for you, for every lifestyle, and for every potential future.

The Durant Guild Co-Explores the Unknown, with You

Get out of your comfort zone and explore the vast world out there. The Durant Guild advocates a brand-new, diversified, high-end lifestyle that aims to provide a more intimate, more exciting, more passionate, and more special life.

You can learn about fields you are interested in and talk about your hobbies with you peers. You get to make friends with industry giants and social elites and open yourself to a whole new world.

The Durant Guild believes that every brave exploration of possibilities you take affects others.

Drive to Your Heart’s Destination

As a high-end lifestyle platform launched by General Motors to the Chinese market, The Durant Guild has curated a selection of iconic American imports, utilizing social media, culture, and creativity to create a diversified digital community, and turning the page on a new chapter for mobility with our users.

In the past century, millions of people have fallen in love with the classic models now offered in China by The Durant Guild. Whether it be driving with friends and family, racing to one’s heart’s content, or conquering new terrains and wetlands, every pioneer will find satisfaction in driving our cars.

Pioneers Chen Kun and Wu Dajing Are Ready. What About You?

The Durant Guild immediately garnered the support from famous movie star Chen Kun, professional athlete Wu Dajing, and many other pioneers from a variety of industries on launch. By constantly challenging the unknown and exploring all the possibilities in both their professional and personal lives, they perfectly capture the pioneering spirit The Durant Guild hopes to instill in our audiences.

We look forward to welcoming you onboard as a fellow fearless doer and pioneer. We hope that in the process of self-reflecting, learning from different experiences, and pushing the boundaries in your life, you will discover a new world and thrive to become the best version of yourself that can inspire others to do the same.